Vets For Freedom: A Lesson In Ad-Making

So this is an ad from a 527 group called "Vets For Freedom":



When I first saw this, watching it rather casually as some couch potato might, I thought it was a pro-Obama ad. It talks about progress in Iraq and then says "That's change we can believe in", which, in case you missed it, is Obama's slogan.

The ad goes on to say that we need to finish the job no matter who is president. Ultimately, it comes across as sort of a wishy-washy commercial about supporting troops in Iraq. With a subtle pro-Obama undercurrent.

Yet when you look up Vets for Freedom, you realize that they are actually a hard core pro-McCain group, previously led by co-chairs Joe Lieberman and Lindsay Graham. Their incompetent spokeshole was even on Hardball today, trying to stand up for McCain and Bush's policy in Iraq:



But if this ad is the best the group can do, Obama has nothing to worry about. What is supposed to be a pro-military, pro-surge, pro-occupation, pro-McCain ad comes across as pro-military, pro-surge, pro-Obama ad.

Quite a lesson in pathetic ad-making. I thought the Republicans were better at this.