Obama in 30 Seconds - The Butterfly Ad
I voted on a whole heap of those MoveOn.org "Obama in 30 Seconds" ads. I only liked two of them, out of a few hundred that I watched.
Unfortunately, they don't let you search and find ads, so unless you capture the URL for an ad before voting for it then there is no way to retrieve it. I captured the url for one of my favorite ads, not with the other one.
Anyway, here it is:
It's a very simple ad. No issues, no quotes, no attacks, no pictures of Obama. Just some kids and a butterfly. But I think it speaks directly, at a subconscious level, to the great desire for change we are seeing in this country. Some may find the ad too cheesy, or too vague, not hard-hitting enough. I understand that.
But the sheer simplicity and originality of this ad is what makes it memorable. Major corporations produce ads like this all the time, pushing how their products make you "feel" instead of their tech specs. It's a powerful advertising device and I thinks works great in this ad.
Of course, it might not win. Chances are it won't even make the finals (there were over 1000 ads submitted). But I think it is fantastic.
Unfortunately, they don't let you search and find ads, so unless you capture the URL for an ad before voting for it then there is no way to retrieve it. I captured the url for one of my favorite ads, not with the other one.
Anyway, here it is:
It's a very simple ad. No issues, no quotes, no attacks, no pictures of Obama. Just some kids and a butterfly. But I think it speaks directly, at a subconscious level, to the great desire for change we are seeing in this country. Some may find the ad too cheesy, or too vague, not hard-hitting enough. I understand that.
But the sheer simplicity and originality of this ad is what makes it memorable. Major corporations produce ads like this all the time, pushing how their products make you "feel" instead of their tech specs. It's a powerful advertising device and I thinks works great in this ad.
Of course, it might not win. Chances are it won't even make the finals (there were over 1000 ads submitted). But I think it is fantastic.
posted by Existenz | 2:59 PM
1 Comments:
Just wanted to say, this was my favorite, too! I'm sad to see it didn't make the finals...
I think it's much better than lots that did.
Thank you for capturing it -- I tried a couple of days ago and kept getting a different ad instead. Thanks for putting it here so I can stick it on my ipod!
Gobama!
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